Ma ka lā 17 ʻApelila, ua hōʻike ʻia e hoʻolaha ana ʻo Amazon i kāna haʻalele ʻana mai Kina, a ua pane ʻia nā luna o Amazon ma ka lā 18 ʻApelila: E hoʻōki ia i ka hāʻawi ʻana i nā lawelawe i nā mea kūʻai aku ʻekolu ma kāna pūnaewele Kina ma Iulai 18, 2019. E mālama wale ʻo Amazon. ʻelua ʻāpana ʻoihana ma Kina i ka wā e hiki mai ana, hoʻokahi no ka Kindle a ʻo kekahi no ke kālepa ʻokoʻa, me nā ʻoihana ʻē aʻe e hoʻopau ʻia.
No ka pololei, ʻo ka wehe ʻana i ka Kindle, cloud computing a me nā ʻoihana marginal ʻē aʻe, ʻo Amazon ma ka ʻoihana e-commerce 15 makahiki o Kina, e pau loa.I ka pane ʻana, pane aku ka lawelawe o ka mea kūʻai aku ʻo Amazon ʻaʻole i loaʻa kahi leka e pili ana i kēia ʻano a ʻaʻole pono nā mea kūʻai aku e manaʻoʻiʻo i kēlā mau lono ma ka pūnaewele.Ua pane aku ka poʻe Insiders, e hōʻole ana e haʻalele ʻo Amazon mai Kina a me ke koʻikoʻi ʻo Amazon he hui nui a nona nā ʻoihana he nui.
Wahi a nā ʻohana o kahi keʻena kūʻai Amazon ʻē aʻe, ʻaʻole nui nā hui e koho ai, ʻo Ali wale nō, ʻo Jingdong, Xiaomi nā waiwai, ʻo Suning a pēlā aku, a i ʻole e hoʻomaka i kahi hui, ʻo nā ʻoihana kūʻai kūʻai maʻamau ke koho.Kanikau ka hoahānau: ʻAʻole maikaʻi ke kūlana hana, ʻoi aku ka paʻakikī o ka ʻimi ʻana i kahi hana, e nalowale paha ka hana.I ka makahiki 2004, ʻo Amazon ka mea hoʻoweliweli o ka e-commerce honua, ma hope o ka hopu ʻana o Amazon i nā mākeke e-commerce Kanada, Iapana, Farani, Kelemānia, Pelekane a me ʻAmelika.I kēlā makahiki hoʻokahi, ua kiʻi ʻo Amazon i ka mākeke Kina a kūʻai aku i 75 miliona mau kālā e kūʻai i kahi pūnaewele o ka maikaʻi.Eia nō naʻe, ke komo nei ka ʻoihana e-commerce cross-border i kahi manawa o ka ulu wikiwiki, ʻike maopopo ʻia nā mea hoʻokūkū kūloko ma ke ahi hope.
ʻO Alibaba, Jingdong, spelling, a me nā puke ʻulaʻula liʻiliʻi a me ka uapo moana ua komo nā e-commerce a pau, ke hoʻomau nei nā ikaika hoʻokūkū, ke manaʻo nei ʻo Amazon Kina.Mai Yahoo, Google a me Yi bei a hiki i Facebook, liʻiliʻi nā hui pūnaewele multinational i kūleʻa ma Kina, a ua lilo ka hapa nui o lākou i nā hui kūloko, e like me Sina, Alibaba, Baidu a me nā hui ʻē aʻe, Amazon a i ʻole lilo i lālā hou loa o ka papa inoa. .
I kēia makahiki, ʻaʻole i hōʻike ʻo Amazon China i ka nui o nā lālā Prime ma Kina.Malia paha i ke kūlana o kēia manawa, ʻo ka haʻalele ʻana iā Kina ke koho kūpono no Amazon.ʻO ke kūlana maoli: E ʻoki ʻo Amazon i ka ʻoihana e-commerce platform o Kina, ua hoʻolaha loa ʻo ia i ke aloha a me Tmall, Taobao, Jingdong a me nā kahua e-commerce ʻē aʻe no ka hoʻokūkū maikaʻi, akā hoʻolaha hoʻi i ka lanakila ʻana o ka mākeke e-commerce Kina.
I ka manawa like, ua haʻalele hoʻi i ka lawe ʻia mai o ka ʻoihana ʻo Amoy, e ʻimi ana i ka launa pū me NetEase Koala, i mea e nānā ai i nā hale kūʻai like ʻole o ka honua, AWS, Kindle a me nā ʻano ʻē aʻe o ka hoʻomohala ʻana i ka ʻoihana, ʻo ka mākeke Kina he mea koʻikoʻi koʻikoʻi. mākeke no Amazon, puka i hiki ʻole.I kēia manawa, ʻo ka ʻoihana Amazon ma Kina e komo pū me Amazon Cloud, Amazon Global store, Amazon cross-border e-commerce, Kindle business a pēlā aku.Ma mua, ua haʻi aku ʻo Amazon, ke poʻo o ka ʻoihana no ke kālepa ʻana i waho, i ka media: ʻO ka ʻoiaʻiʻo ʻo ia i ʻoki i ka hou, hauʻoli e hiki ke hoʻomau ʻia ka ʻoihana, akā hopohopo nui ʻo ia ʻaʻole e lōʻihi ke kālepa ma waena o ka palena, ʻaʻole e lōʻihi nā lā o ke ola. lōʻihi.ʻAʻole i hoʻopuka nā luna o Amazon i kahi hoʻolaha e pili ana i ka pololei o ka nūhou.Hōʻike ka nani a me ka ʻeleʻele o Amazon i nā loli o ka ʻoihana e-commerce o Kina.
15 makahiki aku nei, ua komo i Kina kiʻekiʻe-profile e like me M & amp;A, a he 15 mau makahiki ma hope mai ua haʻalele ʻo ia i ka pāʻani me kahi haʻalulu nui.Ke ulu nui nei ka poʻe pilikua pūnaewele o Kina e ulu wikiwiki, a ʻoiai he "noʻonoʻo" lākou a loaʻa iā lākou ka ʻeke a ʻaʻohe ukana e pāʻani ai, ʻo Amazon, kahi kahua e-commerce ʻaʻole maopopo i ka "loko" o ka mākeke kūloko. .Aia ke keʻena nui o Amazon ma ʻAmelika Hui Pū ʻIa, a ke waiho nei nā manaʻo e pili ana i nā loli i ka mākeke Kina.E hele i hope, e he'e ma hope.I kēia lā, ua hoʻolaha kūkala ʻo Amazon i kona puka ʻana mai ka mākeke Kina.Mai kahi alakaʻi e-commerce koʻikoʻi a hiki i kahi keonimana kahiko kahiko, ʻike ʻia ka hopena o ka hero Amazon Twilight, akā ke kanikau nei.I nā makahiki he 15 i hala iho nei, ua kau ʻo Amazon ma ka mākeke Kina no 15 a me 15 mau makahiki mai ka piʻi ʻana o ka e-commerce kūloko ma Kina.Ma ka papa inoa hoʻokūkū o Amazon, ua hoʻokumu ʻia ʻo Taobao, Jingdong, i ka manawa, ma hope o ka spelling rookie, NetEase Koala, Xiao Red Book.Pāʻani maʻalahi nā hoa paio kahiko, pāʻani nā hoa paio hou me ka noʻonoʻo, paʻa maoli ʻo Amazon i ka makaʻala, a hāʻule mālie i hope.
Akā i ka ʻike ʻana i kekahi mau loiloi wela o ka netizen: "ʻO ke kī ʻaʻole kūʻai aku ʻo Amazon i nā waiwai hoʻopunipuni no laila pono e haʻalele i ka mākeke Kina", "996 ke kumu o ka kūleʻa?""Ma muli o koʻu noʻonoʻo ʻana, ʻoiai ke nānā ʻana ka wela i kekahi mea maʻamau akā no ka Amazon e nalowale ana i loko o ʻelua a nalowale a manaʻo ʻo ia ka mākeke o kēia manawa ua hoʻololi iki ʻia."
Akā no ka manawa kūʻai a me ka koho o ka mea kūʻai aku e hoʻāʻo i kahi mākeke a me nā kūlana ʻoihana, e kali ana i ka puka ʻana o Amazon ma hope o ka hoʻololi ʻana o ka mākeke.
Ka manawa hoʻouna: Jun-13-2019