Ngomhla we-17 ka-Epreli, kwavezwa ukuba iAmazon iza kubhengeza ukurhoxa kwayo eTshayina, kwaye amagosa aseAmazon aphendula ngokusemthethweni nge-18 ka-Epreli: Iya kuyeka ukubonelela ngeenkonzo kubathengisi beqela lesithathu kwiwebhusayithi yayo yaseTshayina ngoJulayi 18, 2019. IAmazon iya kugcina kuphela iziqwenga ezimbini zoshishino e-China kwixesha elizayo, enye ye-Kindle kunye neyorhwebo olunqamlezayo, kunye nawo onke amanye amashishini aza kubhangiswa.
Ukuchaneka, kufuneka kube kukususwa kwe-Kindle, i-computing yefu kunye nolunye ishishini elincinane, i-Amazon kwishishini le-e-commerce lase-China ye-15 yeminyaka, iya kuba sisiphelo esipheleleyo.Ukuphendula, inkonzo yabathengi base-Amazon baphendule ukuba ayizange ifumane isaziso malunga noku kwaye abathengi akufanele bakholelwe amahemuhemu anjalo kwi-intanethi.Abangaphakathi baphendule, bekhanyela ukuba iAmazon iza kurhoxa eTshayina kwaye igxininisa ukuba iAmazon yayiyinkampani enkulu kwaye inamashishini amaninzi.
Ngokwezizalwane zelinye isebe lokuthengwa kwempahla ye-Amazon, akukho nkampani ezininzi zokukhetha kuzo, kuphela u-Ali, uJingdong, u-Xiaomi unempahla, i-Suning kunye nokunye okuninzi, okanye ukuqala inkampani, amashishini okuthengisa emveli nawo ayindlela yokukhetha.Isizalwana sakhalaza: Ngoku imeko yengqesho ayintle, ukukhangela umsebenzi kunzima, banokuphulukana nomsebenzi.Kwi-2004, i-Amazon yayingumxhaphazi we-e-commerce yehlabathi, emva kokuba i-Amazon ibambe iimarike ze-e-commerce zaseCanada, zaseJapan, zesiFrentshi, zaseJamani, zaseBrithani kunye neMelika.Kwangaloo nyaka mnye, iAmazon yajonga kwimarike yaseTshayina kwaye yathenga i-75 yezigidi zeedola ukuthenga inethiwekhi yokugqwesa.Nangona kunjalo, njengoko ishishini le-e-commerce eliwela umda lingena kwixesha lokukhula ngokukhawuleza, abakhuphisana basekhaya bacacile kwi-burner yangasemva.
I-Alibaba, i-Jingdong, i-spelling, kunye neencwadi ezincinci ezibomvu kunye ne-ocean Wharf yonke i-e-commerce ingenile, amandla okhuphiswano ayaqhubeka nokunyuka, i-Amazon China iva uxinzelelo.Ukusuka kwi-Yahoo, i-Google kunye ne-Yi bei ukuya ku-Facebook, iinkampani ezimbalwa ze-intanethi zamazwe ngamazwe ziye zaphumelela e-China, kwaye ininzi yazo ilahlekelwe kwiinkampani zasekhaya, ezifana ne-Sina, i-Alibaba, i-Baidu kunye nezinye iinkampani, i-Amazon okanye ibe lilungu lamva nje loluhlu. .
Ngalo nyaka, iAmazon China ibingekabhengezi inani lamalungu eNkulumbuso eTshayina.Mhlawumbi kwimeko yangoku, ukuyeka iTshayina kuya kuba lukhetho olufanelekileyo lweAmazon.Imeko yokwenyani kufuneka ibe: IAmazon iya kunqumla ishishini laseTshayina le-e-commerce, yabhengeza ngokupheleleyo ukuba ndlelantle kunye neTmall, Taobao, Jingdong kunye nezinye iqonga lasekhaya le-e-commerce kukhuphiswano olulungileyo, kodwa kwakhona yabhengeza ukoyiswa kokhuphiswano lwentengiso yaseTshayina.
Kwangaxeshanye, ulahlile ukungeniswa komda weshishini le-Amoy, efuna intsebenziswano kunye ne-NetEase Koala, ukuze kugxininiswe kwezinye iivenkile zehlabathi ezifanayo, i-AWS, i-Kindle kunye neminye imiba yophuhliso lweshishini, imarike yaseTshayina iseyisicwangciso esibalulekileyo. market for Amazon, phuma ukuba akunakwenzeka.Okwangoku, ishishini le-Amazon e-China libandakanya i-Amazon Cloud, i-Amazon Global store, i-Amazon cross-border e-commerce, ishishini le-Kindle njalo njalo.Kwangoko, iAmazon, intloko yeshishini lokurhweba ngaphandle, yaxelela amajelo eendaba: “Umbile ngokunyanisekileyo, evuyiswa kukuba ishishini lingaqhubeka, kodwa unexhala lokuba urhwebo olunqumla imida alunakuhlala ixesha elide, iintsuku zobomi aziyi kuba. ixesha elide.Amagosa ase-Amazon awazange akhuphe isaziso malunga nokuchaneka kweendaba.Ubungangamsha beAmazon kunye nokutshintsha kombala kubonisa ukuguquguquka kweshishini le-e-commerce laseTshayina.
Kwiminyaka eyi-15 eyadlulayo, ingene kwiprofayile yase China ephezulu njenge M & amp;A, kunye neminyaka eyi-15 kamva yawushiya umdlalo kwidaze yokuhlehla okukhulu.Iingxilimbela ze-intanethi zaseTshayina zikhula ngokukhawuleza, kwaye nangona "zingenankathalo" kwaye zinomthwalo omkhulu kwaye zingenamthwalo wokuwudlala, iAmazon, intsimi ye-e-commerce engayiqondiyo "ngaphakathi" yentengiso yasekhaya, ivele yoyiswe. .Ikomkhulu laseAmazon likwaseMelika, kwaye ingxelo ngotshintsho kwimarike yaseTshayina isemva.Nyathela ngasemva, buya umva.Namhlanje, iAmazon ibhengeze ngokusemthethweni ukuphuma kwayo kwintengiso yaseTshayina.Ukusuka kwinkokeli ye-e-commerce enebhongo ukuya kwigqala eliligqala, isiphelo seqhawe laseAmazon iTwilight sibonakala sigwetyiwe, kodwa siselusizi.Kwiminyaka eyi-15 edlulileyo, i-Amazon ibeke unyawo kwimarike yaseTshayina kwi-15 kunye ne-15 iminyaka ukususela ekunyukeni kwe-e-commerce yendawo e-China.Kuluhlu lweembangi zeAmazon, kukho iTaobao esekiweyo, iJingdong, xa, emva kopelo lwe-rookie, iNetEase Koala, i-Xiao Red Book.Abachasi bakudala badlala bhetyebhetye, abachasi abatsha badlala ngokungakhathali, iAmazon ephoxayo ngokwemvelo ibanjwa ingalindelanga, kwaye ngokuthe ngcembe iwela ngasemva.
Kodwa ekuboneni abasebenzisi be-intanethi abambalwa abahlaziyiweyo: "Isitshixo kukuba iAmazon ayithengisi iimpahla zomgunyathi ngoko kufuneka irhoxe kwintengiso yaseTshayina", "i-996 iya kuba sisizathu sempumelelo?""Kubangele ukucinga kwam, nangona uphononongo lobushushu luyinto eqhelekileyo kodwa iAmazon ilahlekile ngaphakathi kwaye ilahlekile kwaye ivakalelwa kukuba intengiso yangoku inebhari encinci."
Kodwa ixesha lemarike kunye nokukhethwa kwabathengi kukuvavanya imigangatho yemarike kunye nezoshishino, ukulinda ukuphuma kwe-Amazon emva kokuba i-bar itshintshe ibha.
Ixesha lokuposa: Jun-13-2019