Ngo-Ephreli 17, kwembulwa ukuthi i-Amazon izomemezela ukuhoxa kwayo eChina, futhi izikhulu zase-Amazon zaphendula ngokusemthethweni ngo-Ephreli 18: Izoyeka ukuhlinzeka ngezinsizakalo kubathengisi bezinkampani zangaphandle kuwebhusayithi yayo yaseChina ngoJulayi 18, 2019. I-Amazon izogcina kuphela izingxenye ezimbili zebhizinisi eShayina esikhathini esizayo, eyodwa eye-Kindle kanye neyohwebo oluwela imingcele, nawo wonke amanye amabhizinisi azoqedwa.
Ukunemba, kufanele kube ukususwa kwe-Kindle, i-cloud computing kanye namanye amabhizinisi aseceleni, i-Amazon ebhizinisini lase-China le-e-commerce leminyaka engu-15, kuzoba isiphetho esiphelele.Ephendula, isevisi yamakhasimende e-Amazon iphendule ngokuthi ayikaze ithole isaziso mayelana nalokhu nokuthi abathengi akufanele bakholwe amahlebezi anjalo ku-inthanethi.Abangaphakathi baphendule, bephika ukuthi i-Amazon izohoxa eChina futhi igcizelela ukuthi i-Amazon kwakuyinkampani enkulu futhi enamabhizinisi amaningi.
Ngokusho kwezihlobo zomunye umnyango wokuthenga we-Amazon, azikho izinkampani eziningi ongakhetha kuzo, u-Ali, Jingdong kuphela, u-Xiaomi onezimpahla, i-Suning nokunye okuningi, noma ukuqala inkampani, amabhizinisi okuthengisa endabuko nawo ayindlela yokukhetha.Isihlobo sakhala: Manje isimo sokuqashwa asisihle, ukufuna umsebenzi kunzima, bangase balahlekelwe umsebenzi.Ngo-2004, i-Amazon yayiyisixhwanguxhwangu se-e-commerce yomhlaba wonke, ngemva kokuba i-Amazon ibambe izimakethe ze-e-commerce zaseCanada, zaseJapane, eziFulentshi, zaseJalimane, zaseBrithani nezaseMelika.Ngawo lowo nyaka, i-Amazon yagxila emakethe yaseShayina futhi yathenga izigidi ezingama-75 zamadola ukuze ithenge inethiwekhi yobuhle.Kodwa-ke, njengoba imboni ye-e-commerce ewela umngcele ingena enkathini yokukhula ngokushesha, izimbangi zendawo ngokucacile zisemuva.
I-Alibaba, i-Jingdong, isipelingi, kanye nezincwadi ezincane ezibomvu kanye ne-ocean Wharf zonke i-e-commerce sezingenile, amandla okuncintisana ayaqhubeka nokukhuphuka, i-Amazon China izwa ingcindezi.Kusukela ku-Yahoo, Google kanye ne-Yi bei kuya ku-Facebook, zimbalwa izinkampani ze-inthanethi zamazwe ngamazwe eziye zaphumelela e-China, futhi iningi lazo lilahlekelwe yizinkampani zasekhaya, njenge-Sina, i-Alibaba, i-Baidu nezinye izinkampani, i-Amazon noma zibe yilungu lakamuva ohlwini. .
Ngalo nyaka, i-Amazon China ibingakadalulanga inani lamalungu angamaNdunankulu eChina.Mhlawumbe esimweni samanje, ukuyeka iChina kungaba yisinqumo esifanele se-Amazon.Isimo sangempela kufanele sibe: I-Amazon izonqamula ibhizinisi lepulatifomu ye-e-commerce yaseChina, yamemezela ngokuphelele ukuthi ukuvalelisa kanye ne-Tmall, Taobao, Jingdong kanye nezinye isiteji sasekhaya se-e-commerce sokuncintisana okuhle, kodwa futhi yamemezela ukunqotshwa kokuncintisana kwemakethe ye-e-commerce yaseChina.
Ngaso leso sikhathi, iphinde yashiya ukungeniswa kwamanye amazwe kwebhizinisi le-Amoy, ifuna ukubambisana ne-NetEase Koala, ukuze igxile kwezinye izitolo zomhlaba ezifanayo, i-AWS, i-Kindle nezinye izici zokuthuthukiswa kwebhizinisi, imakethe yaseShayina iseyisu elibalulekile. emakethe ye-Amazon, phuma lokho akunakwenzeka.Njengamanje, ibhizinisi le-Amazon eChina lihlanganisa i-Amazon Cloud, isitolo se-Amazon Global, i-Amazon cross-border e-commerce, ibhizinisi le-Kindle njalonjalo.Ngaphambilini, i-Amazon, inhloko yebhizinisi lezohwebo kwamanye amazwe, itshele abezindaba: “Ijuluke ngobuqotho, ijabulela ukuthi ibhizinisi lingaqhubeka, kodwa futhi ukhathazeke kakhulu ngokuthi ukuhwebelana kwemingcele kungase kungapheli isikhathi eside, izinsuku zokuphila ngeke eside.Izikhulu zase-Amazon azizange zikhiphe isimemezelo mayelana nokunemba kwezindaba.Inkazimulo nokushintsha kombala kwe-Amazon kubonisa ukuguquguquka kwemboni ye-e-commerce yaseChina.
Eminyakeni engu-15 edlule, ingene China okusezingeni eliphezulu njengoba M & amp;A, futhi eminyakeni engu-15 kamuva yawushiya umdlalo edangele lokuhlehla okukhulu.Iziqhwaga ze-inthanethi zaseChina zikhula ngokushesha ukuze zikhule ngokushesha, futhi yize “zidelela” futhi zinomthwalo omkhulu futhi azinawo umthwalo wokuwudlala, i-Amazon, inkundla ye-e-commerce engakuqondi “ngaphakathi” kwemakethe yendawo, imane ikhungathekile. .Ikomkhulu le-Amazon likhona e-United States, futhi impendulo ngezinguquko emakethe yaseChina isalele ngemuva.Hamba ngemuva, wena hlehla.Namuhla, i-Amazon isimemezele ngokusemthethweni ukuphuma kwayo emakethe yaseChina.Ukusuka kumholi we-e-commerce onesifiso sokuya kumakadebona osemnkantshubomvu, ukuphela kweqhawe lase-Amazon i-Twilight kubonakala sengathi kuzobhujiswa, kodwa kusakhaliswa.Kule minyaka engu-15 edlule, i-Amazon ibeke unyawo emakethe yaseShayina iminyaka engu-15 kanye ne-15 kusukela ekukhuleni kwe-e-commerce yendawo eChina.Ohlwini lwezimbangi ze-Amazon, kukhona iTaobao, iJingdong esunguliwe, lapho, ngemva kwesipelingi se-rookie, i-NetEase Koala, i-Xiao Red Book.Izimbangi ezindala zidlala ngendlela eguquguqukayo, izimbangi ezintsha zidlala budedengu, i-Amazon ekhungathekile ivele ibanjwe ingalindele, bese iya ngemuva kancane.
Kepha ekuboneni ukubuyekezwa okushisayo kwabasebenzisi abambalwa: "Isihluthulelo ukuthi i-Amazon ayizithengisi izimpahla zomgunyathi ngakho-ke kufanele ihoxe emakethe yaseChina", "i-996 izoba yisizathu sempumelelo?""Kubangele ukucabanga kwami, yize ukushisa kubuyekezwa okunye okujwayelekile kodwa i-Amazon ishoda okubili ngaphakathi futhi ilahlekile futhi izwa sengathi imakethe yamanje ikhubazekile kancane."
Kodwa ngesikhathi semakethe kanye nokukhethwa kwamakhasimende ukuhlola imakethe namazinga ebhizinisi, ukulinda ukuphuma kwe-Amazon ngemuva kokushintsha ibha yemakethe.
Isikhathi sokuthumela: Jun-13-2019